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Don't worry about competition. Worry about your customers.

Consider the possibility that a well-heeled competitor's launch of a competing product will be great for you. It all depends on the size and state of your market. Their effort will almost certainly grow the overall market, because they have so much more PR money than you. Their product will get reviewed in all sorts of places. Many of those reviews will compare the product to the existing alternatives. Provided you stay competitive and have a bunch of fans, one of those alternatives will be yours. You will then get lots of incoming links from people who are shopping around in this product category that they've never heard of before.

Your competitor's product won't be the same as yours. And if it is the same on day one, two months later it will be different again, because you will change your product in response. Surely the world of tabletop RPGs is big and variable enough to support two approaches to the same product.

An alternative way to look at my point: If the competition comes up with some kind of killer feature that your product lacks... you can add it. If they try some feature that nobody has tried before and it flops... you will know not to try it. They're doing R&D for you, at no cost to you.

If their product is better than yours, your customers might still stick with you. Every customer you land before the competition ships is fairly likely to stick. They're invested in your product. Who necessarily wants to cut and paste all their campaign materials into a new system?

And there is no guarantee that their product will be better than yours. It might be bad. Terrible things can happen, even to projects run by the very best of programmers. Wait and see.



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